Mercedes Benz earns three awards
- Brand: Mercedes Benz
- Subject: Cars
- Category: Accessories
- E-mail to a friend
- Print article
- Bookmark this page
Gadget Paradise
Mercedes Benz received three top awards for the highest ranked vehicle quality in the respective market segments: this year, the E-Class (total) , S-Class (in a tie) and SL-Class were recipients of a J.D. Power and Associates award. Mercedes Benz also showed tremendous improvement in the 2007 J.D. Power and Associates Initial Quality Study (IQS) with its 5th place ranking in quality. The IQS measures customer-experienced design and defect/malfunction in product quality for passenger cars and light trucks in the US during the first 90 days of ownership.
Mercedes Benz S-Class & M-Class
According to the study, Mercedes Benz showed the strongest improvement in ranking amongst all nameplates against the previous year. The most important factors responsible for Mercedes' excellent overall performance were the launch of the new S-Class, the M-Class and the new generations of the E- and SL-Class. Additionally, all models in the Mercedes Benz lineup improved their IQS scores.
Mercedes Benz product quality
Mercedes Benz Canada President and CEO, Marcus Breitschwerdt said, “These results reflect the relentless initiatives launched by Mercedes Benz to improve customer satisfaction and product quality. It is rewarding to see that the overall rating is back at a level where one would expect our brand to be. The results also mirror the important initiatives put in place by the dealer network to ensure the best possible consumer experience at every level.”