Land Rover and Nokia Ad Business
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Gadget Paradise
Nokia Ad Business, formerly Enpocket, announced that Land Rover is using the Nokia Ad Platform to power a targeted interactive mobile Internet experience for the LR3 that is achieving high results. Nokia recently acquired mobile advertising leader, Enpocket to build a leading global mobile advertising marketplace. "We are excited to be reaching our audience on a medium as engaging as mobile," said Finbar McFall, vice president, marketing Land Rover North America. "With the help of Nokia Ad Business, we are able to not only give consumers information about the award-winning LR3 on the most personal device, but also drive dealership visits and sales with a dealer locator."
Land Rover LR3 mobile site
The end-to-end program includes a mobile Web site where consumers can learn about the LR3 and find the three dealers nearest to them by simply entering their ZIP code. Site visitors can also download three videos of the LR3 in action, which is achieving a 70 percent conversion rate. Consumers of a certain age group and income bracket are served banner ads on carrier-grade media that encourage them to click through to the LR3 mobile Web site. Part of the successful conversion rate is thanks to the positive benefits of targeting the ads to the select demographic.
Land Rover LR3 - Advertising
"Land Rover is one of the early-adopting brands capitalizing on the power of mobile to cut through the barrage of advertisements consumers encounter daily to reach their desired audience on their most personal device," said VP and Head of Nokia Ad Business Mike Baker.
Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
Nokia Ad Business
Nokia Ad Business combines the recently acquired Enpocket, the global leader in mobile advertising, together with Nokia Ad Service and Nokia Advertising Connector, to build the world's largest open marketplace for mobile advertising. Nokia Ad Business offers advertisers unrivalled reach to global audiences through advertising on premium advertising network and provides brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Nokia Ad Business delivers high return-on-investment (ROI) mobile advertising experiences.
Land Rover
Land Rover North America is the North American arm of Ford's UK-based Land Rover brand. Models offered include Range Rover, Range Rover Sport, and the LR3. Land Rover (and Land Rover North America) is part of Ford's Premier Automotive Group (PAG). Other PAG brands include Jaguar and Volvo.