Glasses-free Toshiba 3D TV
At CES (Consumer Electronics Show) in Las Vegas (US) Toshiba reinforces its commitment to fill a leading role in important fields in consumer electronics business. The company announces commercial availability of 3D-TVs* with screens of more than 40’’ (102cm) that do not require wearing glasses. In Europe, the first large screen 3D-TV models featuring a glasses-free technology will be available on the market in fiscal year 2011 (April 2011 - March 2012). To prove the capability of glasses-free 3D technology, Toshiba showcases prototypes with large screen sizes at CES. The world’s first 65’’ (165cm) TV that offers a 3D viewing experience without the need for glasses, and an additional sample of a 56” (142cm) device.
Large screen Toshiba 3D TV
Toshiba already gains experience in marketing glasses-free 3D-TVs “Since December 2010 when the first small-screen 12” and 20” 3D-TVs that do not require wearing glasses went on sale in Japan, Toshiba has proven its ability to commercially produce and market such TVs”, said Sascha Lange, Head of Marketing, Visual Products, Toshiba Europe GmbH. “Toshiba has now decided to introduce glasses-free 3D-TVs to the European market, starting in 2011. Considering the needs of European consumers we will offer no-glasses 3D-TVs with a screen size of over 40’’ or 102cm.” Within the next months Toshiba will continue to evaluate the desires of European consumers and decide accordingly which screen sizes best meet the demand. “Screen sizes and detailed specification of the no-glasses models for Europe have not been decided yet,”
reemphasized Sascha Lange.
Glasses-free Toshiba 3D TV
Expertise in engineering and design of hardware and software Toshiba has been able to introduce the world’s first glasses-free 3D TV thanks to its in-house expertise in design and engineering: a huge know-how in designing software algorithms and in developing powerful consumer electronics processor technology to calculate multiple view points from stereoscopic images plus the knowledge of displaying them with high picture quality on a large screen. The commercial products for the European market will use the power of Toshiba’s 1 As a consumer electronic device, Source: Toshiba, as of January 5th, 2011 CEVO-Engine that is able to provide extremely high calculation power needed to run the glasses-free 3D technology on the TV’s large screens.
High resolution glasses-free Toshiba 3D TV
Toshiba showcases the world’s first glasses-free 65’’ (165cm) 3D-TV The 3D-TV prototypes using a glasses-free technology showcased at CES in Las Vegas have a screen size of 56’’ (142cm) and 65’’ (165cm), respectively. To display high resolution glasses-free 3D images they feature a LED-back lighted panel with 4096 x 2160 pixels (4k2k panel). The Toshiba Integral Imaging technology applied to its glasses-free 3D-TVs works with multiple viewpoints that enable the human brain to get the 3D images seen, while allowing for a wide viewing angle. Thanks to a ophisticated view point overlay technology the users can even move their heads while watching 3D content without compromising the 3D effect.
Toshiba 3D TV Home cinema market
Opening a new segment in the European premium home cinema market The launch of no glasses 3D-TVs in Europe will be a major step into the future of the consumer electronics industry. “With the large no glasses 3D-TVs Toshiba establishes a new fascinating top-end segment that perfectly expands its 3D-TV strategy and product offering,” said Sascha Lange. The glasses-free 3D-TVs are positioned in the high-priced top-end segment that embraces devices featuring state-of-the-art technology and are mainly targeted at technology enthusiasts and early adopters who always are looking for newest in consumer electronics. The 3D-TVs which require glasses target predominantly the middle and the high-end classes. “Therefore the launch of the innovative 3D-TVs will not affect sales of the recently launched 3D-TV models of the WL768 series but attract a new target group,” stated Toshiba’s head of marketing Sascha Lange.