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New Mercedes Benz brand identity

Gadget Paradise
Wednesday 31st, October 2007
Posted by: Richard Smith

More than 18 years since its last update, Mercedes Benz is launching a new design for its well-known brand identity. As the inventor of the automobile, Mercedes Benz is the world's most valuable premium automotive brand. For more than 120 years, Mercedes Benz has maintained this leadership position due in part to an unrelenting and focused brand strategy. "A strong brand primarily distinguishes itself with a presence and positioning that is immediately and unmistakably recognizable - at any time, in any place and in any medium." says Dr. Klaus Maier, Executive Vice President Mercedes Benz Cars, responsible for Sales and Marketing.

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Mercedes Benz brand identity

Mercedes-Benz C class web site

Posted by: Kevin Adams Monday 22nd, October 2007

Mercedes-Benz Canada launched a new website featuring images, video, vignettes, and product highlights of the innovative all-new 2008 Mercedes-Benz C Class. The site can be found at mercedes-benz.ca/whatdrivesyou. Understanding that many drivers see their vehicle as an extension of themselves, the site asks visitors: “What Drives You?” Five animated vignettes act as “answers”, each representing a different dimension of the vehicle’s – and driver’s – personality.

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Mercedes Benz earns three awards

Posted by: Kay Volker Wednesday 17th, October 2007

Mercedes Benz received three top awards for the highest ranked vehicle quality in the respective market segments: this year, the E-Class (total) , S-Class (in a tie) and SL-Class were recipients of a J.D. Power and Associates award. Mercedes Benz also showed tremendous improvement in the 2007 J.D. Power and Associates Initial Quality Study (IQS) with its 5th place ranking in quality. The IQS measures customer-experienced design and defect/malfunction in product quality for passenger cars and light trucks in the US during the first 90 days of ownership.

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New BMW Group divisions

Posted by: Richard Smith Monday 15th, October 2007

As part of the company’s strategic realignment, the BMW Group will create two new divisions as of October 1, 2007. The new division Corporate and Brand Development, will be headed by our former director of corporate planning, Dr. Friedrich Eichiner. The move underlines the importance of corporate planning, brand management and strategic implementation at the BMW Group. The division will also be home to BMW Motorrad, Financial Services and Softlab. If new business units are created, they will be assigned to this division.

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Suzuki Auto record sales

Posted by: Kevin Adams Saturday 13th, October 2007

American Suzuki Motor Corporation announced strong sales through the third quarter of 2007, maintaining a retail pace to achieve its fourth consecutive year of record annual sales. Year-to-date sales now stand at exactly 82,000 vehicles, slightly ahead of the record-setting pace achieved in 2006, which marked the first year in American Suzuki Auto’s 22-year history in which annual volume exceeded 100,000 units. September 2007 sales stood at 7,653 units, buoyed by the popularity of the XL7, which sold 1,386 more units than the outgoing XL-7 in September 2006.

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Car trouble solutions

Posted by: Kevin Adams Monday 1st, October 2007

Tire pressure was the number one vehicle issue identified during the most recent nationwide clinics conducted by AAA and its affiliated repair facilities. Results are based on inspections conducted on 6,082 vehicles by 25 different AAA clubs. As a leading automotive solutions source, NAPA has partnered with AAA to offer answers to some of the most common vehicle challenges. “Drivers should check tire pressure at least once a month to ensure tires are not under or over-inflated,” said Kit Johnson, the 2007 NAPA Technician of the Year from East Helena, Mont.

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Used cars buying tips website

Posted by: Richard Smith Wednesday 26th, September 2007

Car buying and new car quotes web site, BuyingAdvice.com, announces the release of its recommended lists of used cars. The lists are based primarily on reports from owners and employ a proprietary statistical measure to create a scoring system of 0-10 to identify which vehicles consistently provided the highest levels of owner satisfaction. BuyingAdvice.com examined models from the years 1998 to 2006 and the results were broken down into 10 lists recommending the top 5 cars in each sector of the market.

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Hama Bluetooth handsfree Wheel

Posted by: Kevin Adams Monday 24th, September 2007

Where can I put the handsfree facility in the car? This is not even a question with the new Bluetooth model Wheel from Hama. It is simply and quickly clamped onto the steering wheel. This means that the hands-free facility is located at the optimum position for speaking and listening, and a quick glance suffices for viewing the LED display. Phone numbers and names that have been stored are easy to read from the display.

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