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New BMW Group divisions

Gadget Paradise
Monday 15th, October 2007
Posted by: Richard Smith

As part of the company’s strategic realignment, the BMW Group will create two new divisions as of October 1, 2007. The new division Corporate and Brand Development, will be headed by our former director of corporate planning, Dr. Friedrich Eichiner. The move underlines the importance of corporate planning, brand management and strategic implementation at the BMW Group. The division will also be home to BMW Motorrad, Financial Services and Softlab. If new business units are created, they will be assigned to this division.

Read complete news story about : BMW Group
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