New Mercedes Benz brand identity
- Brand: Mercedes Benz
- Subject: Cars
- Category: Accessories
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Gadget Paradise
More than 18 years since its last update, Mercedes Benz is launching a new design for its well-known brand identity. As the inventor of the automobile, Mercedes Benz is the world's most valuable premium automotive brand. For more than 120 years, Mercedes Benz has maintained this leadership position due in part to an unrelenting and focused brand strategy. "A strong brand primarily distinguishes itself with a presence and positioning that is immediately and unmistakably recognizable - at any time, in any place and in any medium." says Dr. Klaus Maier, Executive Vice President Mercedes Benz Cars, responsible for Sales and Marketing.
Mercedes-Benz C class web site
- Brand: Mercedes Benz
- Subject: Cars
- Category: Accessories
Mercedes-Benz Canada launched a new website featuring images, video, vignettes, and product highlights of the innovative all-new 2008 Mercedes-Benz C Class. The site can be found at mercedes-benz.ca/whatdrivesyou. Understanding that many drivers see their vehicle as an extension of themselves, the site asks visitors: “What Drives You?” Five animated vignettes act as “answers”, each representing a different dimension of the vehicle’s – and driver’s – personality.
Mercedes Benz earns three awards
- Brand: Mercedes Benz
- Subject: Cars
- Category: Accessories
Mercedes Benz received three top awards for the highest ranked vehicle quality in the respective market segments: this year, the E-Class (total) , S-Class (in a tie) and SL-Class were recipients of a J.D. Power and Associates award. Mercedes Benz also showed tremendous improvement in the 2007 J.D. Power and Associates Initial Quality Study (IQS) with its 5th place ranking in quality. The IQS measures customer-experienced design and defect/malfunction in product quality for passenger cars and light trucks in the US during the first 90 days of ownership.