Land Rover and Nokia Ad Business
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Gadget Paradise
Nokia Ad Business, formerly Enpocket, announced that Land Rover is using the Nokia Ad Platform to power a targeted interactive mobile Internet experience for the LR3 that is achieving high results. Nokia recently acquired mobile advertising leader, Enpocket to build a leading global mobile advertising marketplace. "We are excited to be reaching our audience on a medium as engaging as mobile," said Finbar McFall, vice president, marketing Land Rover North America. "With the help of Nokia Ad Business, we are able to not only give consumers information about the award-winning LR3 on the most personal device, but also drive dealership visits and sales with a dealer locator."
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